LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY® is a technique where people use LEGO® bricks to follow through a series of structured exercises during which they build things that metaphorically represent their personal or business challenges. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue – for everyone in the organization. LEGO® SERIOUS PLAY® is an innovative process designed to enhance innovation and business performance.

Uses of LEGO® SERIOUS PLAY®

The possible applications are so numerous, we probably haven’t discovered all of them. To list more than a few, LEGO® SERIOUS PLAY® is great for:

  • Team development
  • Innovation of products and services
  • Project management
  • Brand creation
  • Business start-ups
  • Coaching and leadership development
  • Organizational strategy
  • Communication strategy
  • Conflict management
  • Succession planning
  • Multiple stakeholder engagements
  • Change management
  • Creative problem solving
  • Group decision making
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